Speaking on the development, Kishore Lulla, chairman and managing director, Eros International said, “Eros is committed to the Indian film industry and our aim is to make wholesome Indian cinema for the global audience. We are very proud of Aladin as it a 100 per cent Indian product and we are very confident of its universal appeal among audiences. I am not worried about the fate of this product at the box office but we will continue to invest our faith in such cinema which can be watched across the globe and Aladin 2 will be a greater challenge in every aspect as it will be many times bigger than Aladin.”
Sunil Lulla, president, Eros International, India added, “I am confident that with Aladin, we have a Hindi film for a global audience. It is going to be a complete family entertainer with universal appeal as there is a little something for everyone — lots of magic and fantasy for the children along with action, adventure and romance for the youth. Adding to that, the film guarantees some of the best and most complex visual effects seen in Indian cinema.” Sujoy Ghosh said, “I was completely taken aback and touched by Kishore’s reaction. This was a very nice gesture by Eros. Aladin 2 will be a bigger challenge and much more fun. I don’t understand crossover cinema but the aim is to make a full on Hindi film, songs, dances et all, for a global audience.”
Amrita is in awe of Shyam
Amrita Rao is in awe of her director Shyam Benegal. “The actress who is playing the role of a potter in his film Welcome To Sajjanpur just can’t stop talking about the director. “Shyamji is revered in my community and that makes me feel proud. One call from him is all I need to say yes to the role. I did not even ask him what the role was all about. I was in school when I saw his film Zubeida and have been a fan ever since,” she says. “What surprised me most was I have always considered him to be a workaholic and he is the coolest director to work with. He used to come out with the most amazing one-liners and have the entire unit in splits.”
The actress goes on to add, “We shot the film in Hyderabad and Shyam has special connections with the city. What surprised me the most was I came to know that he is a complete foodie. He can talk about food even on a full stomach. Every evening after shoots, he used to order the mouth watering Hyderabadi delicacies like halim and patthar ghosh. He knew where to order from. We had a great time working with him,” says the actress.
Hari Puttar awaits court verdict
Mirchi Movies Hari Puttar has been into trouble even before the release. Warner Bros, the maker of the highly successful Harry Potter movies, has sued the makers of the movie Hari Puttar: A Comedy of Terrors, saying the title is too similar to their own movies. The Hindi-language movie, created in Bollywood, is about a 10-year-old Indian boy (with no magical powers) in the UK who has to protect a computer chip his father designed for the Indian Army. The case against Mirchi Movies will be heard before an Indian court this week but the production team and stars say their movie bears no resemblance to any of the J.K. Rowling books.
Munish Puri, the COO of Mirchi Movies says, “The case in the court and the matter is subjudice, and we have been in the public domain stating we have been making the film but we see no similarities between the titles. I am unable to comment on the court proceedings. We are expecting the judgement from the court. The judge has reserved the judgment.”
Meanwhile the makers are making sure they leave no stone unturned to promote their film. The company has already tied up with Diamond Comics wherein two pages of the cartoon story will be published in the months of July, August and September. “We are also collaborating with Britannia Industries. We will be promoting the film in 1,000 schools. We have tied up with McDonald’s and our merchandise will be given with every happy meal. We also have games that will be marketed by Zapak games,” informs Munish.
What is unique about the film is that Munish has also gone a step ahead in promoting the music of the film. “We have redesigned the entire audio of the film for the visually impaired. We believe in the concept that music is stronger than a picture and what better way to illustrate it. We will be displaying it in 83 centres. Unfortunately, Cartoon Network and Pogo have refused to promote the film because of the Warner Bros issue,” informs Munish.
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